"In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA." - Giorgio Armani Designed with the ambition to create fast fashion featuring urban lifestyle influences, these handsome watches provide standout style no matter where you go. Whether you''re looking to shake things up or finding a new way to stay true to your inner style, an Armani Exchange men’s watch is the answer.