From the manufacturer

BE BOLD. BE TENACIOUS. BE RELENTLESS.

Were relentless because you’re relentless. You don’t back down. You don’t give in. You keep going when others stop. No matter where you take us, on the battlefield, in competition, or on the hunt, we won’t let you down.

We’re 700 American craftsman making innovative, battle-proven optics for the world’s most resilient hunters and shooters. We design. build, and test our products with a single-minded focus: to make sure they’ll perform forever.

Performance. It’s always been about performance.

We’ve built our reputation as the world’s dominant optics manufacturer by focusing on performance. We are a family of hard-working Americans who are competitive, driven, and proud. Manufacturing is the backbone of America, and our teammates take pride in being a part of that. But above all else, we are committed to upholding the legacy of quality and craftsmanship that is expected of true American Manufacturing. We believe in outperforming everyone, even ourselves, and we are relentless in our pursuit.

Thank you for your trust, and thank you for your support.

ICONIC PASSION

PASSION | INSPIRATION | COURAGE

Our legendary passion inspires us to produce great things. We serve something bigger: American tradition, freedom of the great outdoors, exhilaration and achievement, heroism and courage.

FIELD SAVVY

EXPERIENCED | SKILLED | KNOWLEDGEABLE

We know what we’re doing because we are in the field, discovering what works and what doesn’t, staying close to the communities we serve.

Thoughtful Stewardship

ENDURING | COMMITTED | LEADERSHIP

We lead with purpose and intent. Above all, we are ardent in living up to our family values and creating a company that future generations will be proud of.

On the battlefield, in competition, or on the hunt, you're relentless. You don't back down. You don't give in. You keep going when others stop. Show us how you represent the gold ring by mentioning @LeupoldOptics and #LeupoldCore on social platforms.