Swatch

Swatch plays a very special role in the history of Swiss watch production.
It not only has a large market share,
but also averted the biggest crisis in Swiss watch history at the end of the 1970s.
Swatch established the watch as a fashion accessory and expression of personality
A revolution on the watch market.
Success came immediately and worldwide.
Swatch had saved the entire sector.
The Swiss watch industry awoke from its sleeping beauty sleep and returned to the top of the world.
Today, the name Swatch is synonymous with watches that are fashionable, trendy and available for small money.
The label is known for its playful, colourful watches with regularly changing collections.
High quality meets perfection, usefulness and passion.
In parallel to the standard Swatch watches, various new series have been developed over the years.
Always trendy, always Swatch!