- Product Description
From the manufacturerFor the players. For the fans. Wear with pride. Play with passion. Nobody owns it. It’s where we all belong.This is Our Game.From 1924 to today. Wilmslow to Wembley, Manchester to the Maracanã, Ellis Park to Estadio Azteca and everywhere else. National teams to five aside, Sunday League trophies to the treble, the bottom to the top of the table, tackles to tiki-taka, the tunnel to terrace songs, the Speciali to the sublime, early starts to after extra time, the pies, the tries, the dives, the high fives, the agony of hitting the bar to checking VAR (ok, maybe not that far). Whether it’s football, futsal or rugby, come rain or shine, relegation or promotion, you’ll find the double diamond. We make the shirts, shorts, boots, shin pads, goalie gloves, and whatever else it is you need to succeed on the pitch or off it. 1924 - UMBRO KICKS OFFAfter a few years of trading from the back room of a pub in Mobberley, Harold invites his brother Wallace to start a company. They have the perfect business partner in each other. They have the best product in the land. All they need is a name. The abbreviation of “um” from the family name and “bro” from brothers fits just right. 1930 From Factory Floor To The Locker Room In 48 HoursIt’s not long before Harold and Wallace outgrow their stockrooms and open their first factory to meet increasing demand. The factory means they can produce at scale while maintaining the standards that makes their product so popular in the first place. And get it to customers ASAP. 1934 Win WinManchester City and Portsmouth play the FA Cup at Wembley and we can’t lose, because both teams wear Umbro. City go on to win and graciously send a letter of thanks to the factory: “The fit, quality and smartness of the entire outfit was undoubtedly perfection.” We couldn’t put it better ourselves. 1939 The War EffortSports stop for World War 2, but we don’t. Companies are asked “What can you do for your country?” and Umbro answers: the factory switches production from sportswear to military uniforms and interior fittings for Lancaster bombers. 1954 The Four Minute MileUmbro equip the entire British athletics team at the 1952 Olympics. But the squad is upstaged by Roger Bannister’s incredible individual effort a couple of years later when he smashes the four minute mile. In Umbro, of course. 1959 For The Players. For The FansFootball kits were for footballers only, until Umbro introduced Soccer Set. A single box that contains shirts, shorts and socks, it’s the perfect present for fans that want to show their support in a way that nobody’s done before. 1971 Lions RoarThe British & Irish Lions get their revenge in New Zealand, becoming the only team to defeat the All Blacks in a test on home ground. They wear ultra-durable Umbro Dragon jerseys and Hooka shorts. 1976 Generation TapeAs kit sponsorship rules relax, Umbro’s design team gives the double diamond the now iconic tape sleeve treatment. Featured on legendary kits worn by teams like Scotland, Everton and Wolves, these have become beloved by fans over the decades. And who can blame them. 1985 Boot V1After being in the sportswear game for more than 60 years, Umbro decide it’s time to get involved in footwear. The brand’s first effort is a leather model called Cascavel made for the Brazilian market. 1992 The Boot Made PerfectIt doesn’t take long for Umbro to design what many – including some of the world’s very finest players – consider the perfect boot: the Speciali. Crafted with a fine leather construction in Italy, it’s one of the lightest boots money can buy. 1997 Iconic Goal. Iconic BootsOne of football’s greatest goals is scored in Specialis. A free kick from 35 yards, hit with physics-defying force, the ball bending around the wall before bending again around the keeper. We are, of course, describing Roberto Carlos’s impossible strike against France. 2014 90 Years YoungNine decades after the Humphrey brothers sold their first shirt, we mark the occasion with What Colour Is Love, a video that celebrates the Umbro football family around the world. 2019 ARP Sneaker CollectionWe turn back time with a collection of iconic footwear from the 90s, featuring four iconic football training styles: NEPTUNE, RUN M, EXERT MAX and MAXIMA. A subtle design refresh brings them bang up-to-date. 2019 Our Diamond AnniversaryAs part of our 95th anniversary, we asked Mancunians what football means to them. Hundreds answered. And then we painted the 11 best, funniest, and most insightful responses on the side of a massive wall in the Northern Quarter. Our reputation as “Dior of the Football world” (don’t take our word for it - this is what Harold was called in a newspaper feature in the 60s) or as our friends at Soccerbible say “the gangsters of kit design” is celebrated with exhibitions in Manchester and Milan, led by Mundial and Classic Football Shirts. 2020 Fastest WinsThe speed of the modern game needs a modern boot to match – that’s where Veloicta 5 comes in. The boot features auxetic pattern technology which allows the perfectly fitted upper to stretch in all directions for extreme changes of direction. Built for pure pace and awesome agility, they’re a defender’s worst nightmare. 2020 RFU x UmbroThe next chapter in Umbro’s rugby history is here with the iconic double diamond worn by England once again. But it goes beyond the match day kit – Umbro provides training wear and off-field kit alongside a full range of supporter wear for men, women and children. Game on. |